Challenge
Most social apps optimise for swipes and chat — not for getting people into real rooms together. Forming friendships offline is hard: finding the right people, organising something worth going to, and following up after the first meet-up.
Case study
Planzly · Social · Consumer product
Plans made. People matched. Friendships formed.
Opportunity
Build a product that is explicitly not dating: verified members, curated local experiences, small groups (5–7), and a loop that turns one good outing into lasting connections.
Solution
Aklen built Planzly around a clear funnel — smart local matching, planned experiences (booked and organised for members), stress-free show-up, then feedback and follow-ups so circles grow. Experiences span picnics, culture, city adventures and games, with safety and inclusion designed in.
Feature breakdown
- •Smart matching with people in your area
- •Curated real-world experiences (not one-off random events)
- •Small groups sized for real conversation (5–7 people)
- •End-to-end planning: book, confirm and organise
- •Verified members and inclusive safety design
- •Feedback and follow-ups to repeat & reconnect
- •Local activity categories: outdoors, culture, games and more
Technology
- Consumer web & mobile product
- Matching and recommendations
- Experience operations workflows
- Member profiles and verification
- Feedback / retention loops
Business impact
- →Positioned as a friendship app — no swiping, no dating
- →2,000+ people ready to connect (as published on planzly.com)
- →4.8/5 average member rating highlighted on-site
- →Designed for consistent connections, not one-off events
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